Using IG to stream broadcasts has become more and more popular amidst users who want to engage with their followers in real time.
IG Live is a functionality permits people to stream real-time footage that
can be viewed by their own followers in the moment. Many influencers, brands, and celebrities have embraced Instagram's live option to engage with their fans on a more personal basis. Try using Instagram Live for sharing unique content and acquiring a deeper bond amongst your own audience.